Experience of Embedded System Conference

Three days back there was Embedded System Conference(Oct 4th to 6th) happening in Bangalore @ Nimhans Convention Centre .Lot of Big Giants in Embedded Domain had been presented over there presenting the latest technology trend and future Market Segment for various Technology more focusing on Embedded Domain .Fortunately/(Un) fortunately i had to represent NXP through work what has been done in our group.

Gyan from Raghu :

This is what i used to give my standard set of lines about our project.The Nexperia™ PNX0103 is a highly integrated System on Chip (SoC) for compressed audio and simple multimedia applications that are using NAND flash as storage media.USP of this SOC would be Low Power ,Excellent Audio Quality and High Performance.

Here are few things which i really cherish till now

Instance 1 : Google PNX0103

Prof : After my Gyan ,One professor comes to me can i have a brochure for the SOC what has been delivered in market.

Raghu : Sir we being eco friendly we do not intend to waste paper taking printouts .In google query for PNX0103 u find everything about our product.

Prof : If i have to find everything on google why would i come here to see you product.

Summary : Using too much Innovation(Eco Friendly) may back fire .

Instance 2 : Can Gifts Attract Crowd 🙂

After sometime we decided that we can giveaway few gifts like keychain and pens to attract more crowd and bring in more brand conscious of NXP.One lady comes to me from no where and says can i have the brochure for NXP .I felt sooo happy that somebody is really interested and after i give her the Brochure and key chain .She comes back to me and says can i have one more key chain 🙂 .I really felt very bad.

Summary : Have Quality Crowd ,Not Quantity of Crowded people (through Gifts) who i felt were of no value addition

Instance 3 : Me ,Bijo and Abhay Chocolate Story

After few lecture session i started feeling very thirsty and i see in one stall where they were giving chocolates .I decided to go to that stall only for chocolates .My friends wanted to show their false interests that they wanted to know something about the technology they were into and one person gave a real Big Lecture 🙂

Summary : Sometimes its better to be honest in things like expressing what you are not interested in. Else i will not only be wasting my time but also other individual time.

Instance 4 : Consultant Visiting our stall .

Here come one guy who has some set of requirement list from various Industry.

Consultant : Sir what is this product u have all about .(This is standard one line question)

Exhibitors : After giving all gyan about their products

Consultant : He drops in his visiting card and says sir i have an exact requirement matching you profile 🙂 .

Summary : Whats nonsense for me ,is Business for the other person 🙂

Instance 5 : People always look at things that are not their

Most people who come to the stall would always look for what is not their rather than what is being their.Like most people who visited our stall would say why is Bluetooth not their ,Why not SDIO Interface not provided,Why not Ethernet connectivity….etc .Please do not get me wrong .Products would have been made with some thorough analysis of feature set

Summary : What has been made yesterday is very difficult to sell today .Who exactly knows what is needed tomorrow

Instance 6 : More than forty Visiting cards in my bag.

Over all we had approximately around 250 visitors for past three days .Since almost all our key chains ,pens has been completely exhausted and i have around 40 Business cards who wants something out of our Product for them as takeway .I hope we get more Business from these Conferences.

Instance 7 : White Rice and Pulav

Food served was at least should be considered below standard .I could never ever think organizer’s of such big event who takes lakhs of rupees could serve White Rice in name of Pulav . FOOD SERVED WAS WORSE.

Conclusion (Please read these as my perception):
1) These conferences can bring in Brand Building of Company
2) Business Expansion through conferences .I am not sure
3) There were few knowledge sharing session.I hope those were useful. Me didn’t have chance to attend them.

Over all a nice Exposure where i got to meet lot of Business Enthusiasts and see the product from totally new angle which we might never even thought in our dream.Hope our Business grows big with this.


One Response to “Experience of Embedded System Conference”

  1. darashikoh Says:

    Raghavendra ….it was interesting reading your experiences. No wonder ….Bangaloreit.com is not going as well as it used to in the earlier years. Also they do a good thing by splitting the crowd into the morning sessions where the really interested biz folks turn up and know what to look for – which is good both ways. The latter half of the exhibition is for the aam janta …..by which time quite a few of the stall keepers/presenters wind up and leave.
    Now I know why.

    Hi Rajiv,
    Yeah unlike my earlier experience of other conference this was something not upto the standard as what i expected it to be.May be you are right in any conference targeted set of Audience should be decided early so that it would benefit everyone

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